Campaigning for Universal Norms: The Role Campaigns play in bringing about change at international policy, corporate ans social levels

The research presents a typology of campaigns-policy change, transnational corporation change and social change-and analses them across five core dimensions: campaign actor(s); campaign objectives; campaign target audience; campaign frame; and campaign medium of communication. Between 100 and 150 campaign elements have been coded for each case study to form a database of information on campaigns across the five dimensions.