Marie-Hélène Paré

Overview

This course introduces participants to the foundational concepts and techniques to conduct qualitative content analysis (QCA) and thematic analysis (TA) in NVivo. Through lectures, group work, recordings and hands-on exercises, participants will gain a solid conceptual grounding of both methods as well as the skills to implement each of them in NVivo. Using a step-by step approach, participants will learn the principles that guide code development, the rules that shape data coding, the techniques to transform data into findings and the best practices to present qualitative findings using visualisations. As the course won’t be recorded, participants must attend the two days in full.

Learning objectives

At the 1. 2. 3. 4. 5.

end of the course, participants will be able to:
Describe the unique characteristics of QCA and TA
Formulate research questions that suit QDA and TA
Implement each method’s coding and analysis procedures in NVivo Present each method’s findings with visualisations
Appraise the quality of QCA and TA studies.

Day 1 Qualitative content analysis (Schreier, 2012)

QCA aims to describe the manifest and latent meaning of categories in a dataset. It typically uses secondary data – such as reports, press articles, websites, magazine ads or primary data obtained from data archives – where only sections or parts of the dataset are analysed. This is what makes QCA unique: a method that does not analyse all the data where only the passages of interest are selected and retained for analysis. Day 1 starts with a discussion about the differences between quantitative from qualitative content analysis, and then proceeds with the sampling requirements and the development of the coding frame. In NVivo, we perform the initial coding phase and conduct a reliability check to assess the adequacy of the categories. In the second part of day 1, we perform the main coding phase and run intercoder reliability. Day 1 concludes with a critical appraisal of the quality of studies that used QCA and ideas to present QCA findings using visualisations.

Schedule

This 2-day, online course runs on 6-7 May 2024 from 9:00-17:00 CET on Zoom. The course will pause from 10:30-10:45 and 15:00-15:30, and from 12:30-13:30 for lunch.